Seoul Beauty Week sits inside Beautiful Life in Seoul, a wider DDP programme. A first-time visitor needs to separate the public-facing beauty route from the trade and industry parts of the larger event before deciding how to spend an hour or half a day.
Seoul’s Beautiful Life in Seoul (BLS) brings Seoul Beauty Week into a wider lifestyle programme around Dongdaemun Design Plaza. The city describes August 22–23 as the consumer-facing B2C window and August 23–25 as B2B activity. That overlap is the reason to use the specific programme, room and access route instead of treating all four days as one identical beauty fair.
The useful distinction: fair, forum and hands-on programme
The city’s programme separates the Beauty Week exhibition and fair from the Seoul Beauty Forum and K-styling activity. The exhibition and fair is listed in Art Hall 1 and 2, with wider lifestyle and hands-on booths in the Art Hall hallway and Oullim Square. The forum sits in the Conference Hall. Start with the event experience you have time for: a beauty fair, a forum or a broader DDP route.
| Programme | Official schedule | Where it fits in a first visit |
|---|---|---|
| Lifestyle exhibitions and hands-on booths | Aug. 22, 11 AM–8 PM | Art Hall hallway; the clearest Saturday entry point |
| Seoul Beauty Week Exhibition & Fair | Aug. 23, 2–7 PM; Aug. 24–25, 10 AM–6 PM | Art Hall 1 & 2; the main exhibition-and-fair visit |
| Seoul Beauty Forum public session | Aug. 23, 4–7 PM | Conference Hall; a scheduled public conversation around beauty |
| K-styling programme | Aug. 22–25, B the B noon–8 PM; Oullim Square 11 AM–8 PM | A flexible second stop alongside the wider BLS programme |
The city lists free Seoul Beauty Week admission, official-site pre-registration and walk-in registration. Its registration-opening dates are inconsistent within the same announcement, so this article links to the official route and relies on the live status rather than repeating either date.
The Seoul Beauty Week channel’s 2026 promotion sits beside the current programme information.
A first-time route that keeps the day readable
On Saturday, begin in the Art Hall hallway, where lifestyle exhibitions and hands-on booths run from 11 AM to 8 PM. On Sunday, the Beauty Week Exhibition & Fair opens in Art Hall 1 and 2 at 2 PM; pair it with the public Beauty Forum session only if the 4 PM–7 PM slot suits your day.
If the forum is your reason for going, make it the anchor and build the fair around it. A visitor who arrives simply to see the beauty programme will get more from the Exhibition & Fair and the hands-on booths. The industry session begins Monday, August 24, and is a separate decision.
Let DDP connect the route
The event spans twelve indoor and outdoor DDP spaces. That scale makes a small plan more useful than a long checklist: choose one scheduled item, one space to browse at your pace, and one moment to return to Oullim Square. The evening programme and markets make the site feel different from a conventional trade-show floor.
The route helps you see the setting in which K-beauty is being introduced, tested and discussed in Seoul right now.
Before you leave your hotel
- Reopen the Seoul Metropolitan Government programme page that morning.
- Choose one fair, forum or styling session as your fixed point.
- Check whether that programme uses pre-registration, walk-in entry or an industry-specific route.
- Save the DDP location and leave enough time to move between halls and Oullim Square.
Source
The BLS programme description was checked on August 21, 2026. The page lists Beauty Week and Forum pre-registration through August 21, walk-in registration, free entry, and the dates and times above. Refresh capacity and registration status from the official route before visiting or publishing this service brief.