Beauty & Style – P.I.N.S Korea

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Beauty & Style

K-beauty, skincare, makeup, fashion, celebrity style, shopping guides, and independent reviews.

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Latest in Beauty & Style

22 Aug 2026

Aerial view of Dongdaemun Design Plaza in Seoul

Seoul Beauty Week 2026: What a First-Time Visitor Can Actually Do at DDP

A first-visit DDP guide to Seoul Beauty Week’s public exhibition, forum and wider Beautiful Life in Seoul programme.

22 Aug 2026

Make-up products displayed at Beauty Town in Paju

K-Beauty Claims, Decoded: What Korea’s ‘Functional Cosmetics’ Category Can Tell You

A practical guide to reading Korea’s functional-cosmetics category, exact product claims and the questions a shopper can use before buying.

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